Cookie Policy

How Ermisway uses cookies and similar technologies

Innotevia Limited, trading as Ermisway

Last updated: 25/03/2026

This Cookie Policy explains how Innotevia Limited, trading as Ermisway (“Ermisway“, “we“, “us“, or “our“), uses cookies and similar technologies on the Ermisway website and platform.

This Cookie Policy should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your computer, smartphone, tablet, or other device when you visit a website. They help websites function properly, remember user preferences, improve performance, enhance security, and provide information about how visitors use the website.

Similar technologies such as pixels, tags, scripts, local storage, and other tracking tools may also be used for similar purposes. In this Cookie Policy, we use the term “cookies” broadly to refer to cookies and similar technologies unless stated otherwise.

2. Why We Use Cookies

We use cookies and similar technologies for purposes including:

• ensuring the website and platform function correctly;
• remembering user choices and settings;
• supporting login, account, checkout, and security functions;
• protecting forms and the platform against spam, bots, and abuse;
• understanding how visitors use the website and improving performance;
• measuring the effectiveness of marketing and advertising activities;
• supporting integrations such as analytics, chatbot, and embedded third-party services.

3. Types of Cookies We Use

3.1 Strictly necessary cookies

These cookies are necessary for the website and platform to function properly. They support essential features such as page navigation, login sessions, shopping cart and checkout functionality, account security, consent storage, and fraud prevention. Because these cookies are necessary for core functionality, they do not require prior consent.

3.2 Functional cookies

These cookies allow the website to remember choices you make, such as saved settings and certain interface preferences. On Ermisway, functional cookies are primarily set by WordPress and WooCommerce to support core platform features such as cart persistence and session continuity. These are set only where necessary for platform operation and do not require consent where they qualify as strictly necessary under applicable law.

3.3 Analytics and performance cookies

These cookies help us understand how visitors interact with the website, which pages are visited most often, how users navigate the site, and whether technical issues arise. This helps us improve the website and user experience. These cookies are activated only on the basis of your consent where required by law.

3.4 Advertising and marketing cookies

These cookies and similar technologies are used to measure campaign performance, understand ad effectiveness, build audiences, and support remarketing through third-party platforms such as Meta. These cookies are activated only where you have provided the required consent.

3.5 Security and anti-abuse cookies

These cookies are used to protect the platform against spam, automated abuse, bots, and fraudulent access attempts. They are typically classified as strictly necessary and do not require consent.

3.6 Support and interaction cookies

Ermisway uses an AI chatbot provided by PureThemes to assist users with support, navigation, and general enquiries. Cookies or similar technologies associated with this tool may be set when you interact with the chatbot. Depending on the nature of the technology used, consent may be required before these are activated.

4. Cookie Detail by Category

The table below provides a breakdown of the cookies and similar technologies currently used on Ermisway, organised by category. The exact cookies that appear may vary depending on the pages you visit, whether you are logged in, and the consent choices you have made. Retention periods shown are standard documented defaults for each tool and may vary slightly depending on implementation.

5. Third-Party Cookies and Data Transfers

Some cookies and similar technologies used on Ermisway are placed by third-party providers. These providers may process information collected through their technologies in accordance with their own privacy and cookie policies. Where personal data is involved, further information is available in our Privacy Policy.

Third-party providers currently used on Ermisway include:

• Google Analytics and Google Tag Manager — analytics and tag management
• Meta Pixel — advertising measurement and remarketing
• Complianz — consent management
• Google reCAPTCHA — anti-spam and anti-abuse protection
• PureThemes AI Chatbot — on-site support and interaction
• Cloudflare — security, performance, and traffic management

6. Consent and Cookie Preferences

Ermisway uses a consent management mechanism provided through Complianz to help users manage cookie preferences.

When you first visit our website, you will be presented with a cookie banner that allows you to:

• accept all cookies;
• reject non-essential cookies;
• manage your preferences by category.

Non-essential cookies — including analytics and advertising cookies — are not activated before valid consent is obtained. You may withdraw or change your consent at any time by accessing the cookie settings tool available on the website.

Withdrawing consent will not affect the lawfulness of any cookie use that took place before withdrawal.

7. Managing Cookies in Your Browser

In addition to our cookie settings tool, most web browsers allow you to control cookies through browser preferences. Depending on your browser, you may be able to:

• view stored cookies;
• delete existing cookies;
• block some or all cookies;
• set preferences for certain websites.

Please note that blocking or deleting cookies may affect the functionality of some parts of the Ermisway website or platform, including login, checkout, saved preferences, messaging, and other interactive features.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect legal, technical, or operational changes, including changes to the cookies and technologies used on Ermisway. Any changes will be posted on this page and the “Last updated” date will be revised accordingly.

9. Contact Us

If you have questions about this Cookie Policy or about the way cookies and similar technologies are used on Ermisway, please contact: